About Us

Mission Statement

High Ridge Brands mission is to provide innovative, high quality and affordable personal care products that exceed consumer expectations. The mission includes being the leader in the oral care category through fully understanding and addressing consumer needs.

Leaders in Science and Technology

Smart manufacturing methodologies combined with state-of-the-art equipment technology have enabled High Ridge Brands to offer the highest quality, yet cost effective health and personal care products. The company also prides itself on its ability to gather and analyze data in order to enhance product quality and performance. Its R & D facility is committed to staying ahead of the curve in the development of new and breakthrough products to help improve consumers' well-being.


High Ridge Brands, one of the fastest growing oral care companies in the U.S., is a multinational company with distribution in over 35 countries worldwide with major offices in London, UK and Schenzhen, China. Headquartered in Los Angeles, California, the company offers consumers over 250 quality and affordable personal care products. Innovation in new product development has been the foundation of the company's steady growth and success. High Ridge Brands owns more patents than any other U.S. oral care company.