(Buena Park, CA – January 7, 2011) – Dr. Fresh's® popular FireFly® children's toothbrush and its licensed counterparts – Barbie, Spider-Man, Hot Wheels, Hello Kitty and Peanuts toothbrushes – have been awarded the prestigious American Dental Association (ADA) Seal of Acceptance. The Seal indicates a product has undergone a rigorous screening process to meet the ADA's criteria for safety and efficacy, and that packaging and advertising claims are scientifically supported.

"This is the highest recognition an oral care product can receive, and a wonderful testament to the FireFly brand's leadership in the children's dental care category," states Puneet Nanda, founder and CEO of Dr. Fresh, Inc. "The Seal reaffirms that consumers can purchase these products with complete confidence, and also serves as a powerful selling tool for our retail partners." Nanda notes that the Seal will immediately be incorporated into packaging and prominently displayed on shelf.

FireFly and its licensed character and cartoon cousins employ an innovative, proprietary light-up timer technology to encourage compliance and develop good oral hygiene habits for life in young children, fighting the epidemic of early childhood cavities. Colorful, sparkly and engaging, each toothbrush lights up at the touch of a button and flashes for 60 seconds, the length of time dentists agree is required to thoroughly brush one row of teeth, upper or lower. After the flashing stops, the user simply re-activates the button and moves on to the remaining row of teeth. The brushes also feature soft, rounded bristles that are gentle to young gums, and ergonomic designs appropriate to children's small hands. They are priced from .98 to $3.00.

For more information about the ADA Seal of Acceptance, please visit www.ada.org.

ABOUT DR. FRESH, INC.

Dr. Fresh, Inc. (www.drfresh.com), one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products. The company is redefining oral care through innovation, new technology, and higher standards of quality and lower prices. Established in 1998, Dr. Fresh offers quality personal care products from its top-selling Firefly® flashing toothbrush for kids to Binaca® breath freshening products. With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S, China and India. From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum.

###